cREATIVE DIRECTION

Michael Brandon Lucas's journey into the world of perfumery began with a deep-seated passion for fragrance that intertwined with his personal history and cultural roots. His brand, Miguel Brando, draws inspiration from his Italian Sardinian heritage, reflecting the rich and aromatic landscapes of Sardinia. This connection to his ancestry is not merely a backdrop; it informs the essence of his fragrances, each bottle capturing the spirit of his lineage.

Lucas's fascination with art and history also plays a significant role in his work. He has explored how World War II impacted various cultural expressions, including perfumery. His family’s involvement during this tumultuous time has left a lasting impression, shaping his understanding of resilience and creativity. This historical context adds depth to his fragrances, as he incorporates themes of nostalgia and memory, bringing to remembrance the stories of those who came before him.

The influence of the barbershop culture is another vital aspect of Lucas's narrative. Growing up, he was immersed in the vibrant atmosphere of Italian and Black barbershops, where conversations flowed as freely as the scents of grooming products. These spaces became a breeding ground for ideas, community, and creativity. Lucas recognized that the barbershop was more than just a place for haircuts; it was a hub of culture and identity. 

Inspired by the rituals of grooming and the camaraderie found in barbershops, Lucas launched his fragrance line with a nod to this lifestyle. The scents of Miguel Brando are crafted to resonate with the essence of the barbershop experience—sophisticated yet approachable, classic yet contemporary. Each fragrance serves as a reminder of the moments shared within those walls, blending tradition with modernity.

Through Miguel Brando, Lucas not only celebrates his heritage but also pays homage to the communal spirit of barbershops, creating fragrances that connect people and evoke a sense of belonging. His journey illustrates how personal history and cultural influences converge in the art of perfumery, resulting in unique scents that tell a story, honor the past, and embrace the future.